Affiliate Marketing Industry Insights

Around 24.46% of affiliate marketers discover affiliate programs directly on the merchant’s website. Approximately 46.6% of affiliate marketers remain neutral when choosing between affiliate networks and in-house programs. There is a significant difference in affiliate marketing earnings in this profession. Those who make the least, make $58K annually, according to affiliate marketing stats.

The sector was small and nascent but packed with talented, passionate people. While today’s profession bears few similarities, the spirit of creativity and invention remains. Sign up for a monthly digest of whitepapers, editorials and trend reports keeping you informed so that you can be a part of the conversations shaping our industry. According to Statcounter,  55.86% of web traffic came from mobile in Q2 2023, compared with 42.22% desktop and 1.92% tablet.

affiliate marketing industry report

It further revealed that around 83% of customers were captured during the discovery and awareness phase. About 79% of customers were captured during conversion and ongoing customer engagement. However, affiliate marketing statistics from Statista reveal that the U.S. marketing spend is projected to hit an $8.2 billion mark by the end of 2023. The digital industry remains one of the industries that benefit massively from affiliate marketing.

Unscrupulous affiliates can squat on domain names with misspellings and get a commission for the redirect. They can populate online registration forms with fake or stolen information, purchase AdWords on search terms the company already ranks high on, and so on. Even if the terms and conditions are clear, an affiliate marketing program requires that someone monitor affiliates and enforce rules. An effective affiliate marketing program requires some forethought. The terms and conditions must be clearly spelled out, especially if the contract agreement pays for traffic rather than sales.

affiliate marketing industry report

Whenever a post with the affiliate feature enabled is made, a text stating “eligible for commission” will appear below their username, close to the sponsored content labels. Several affiliate marketers have confirmed using the Instagram affiliate marketing program. Well, the largest group of publishers, 18.8%, earn less than $20k annually, but the other 80+% are making decent profits. A lucky, or maybe hard-working, 6% reportedly earn over $2M per year from affiliate marketing.

  • The affiliate marketing method provides financial incentives for individuals to work hard on behalf of companies to sell their products through various social media and web-based platforms.
  • Many online publishers take up affiliate marketing to meet their money needs.
  • A report from Inmar Intelligence reveals that 50% of shoppers go shopping with digital coupons when they shop in-store.
  • From providing ad-supported media with new revenue streams, to supporting advertisers in adopting cutting-edge martech solutions, this year’s Awin Report reflects our constant evolution.

Women take part in 42.97% of the activities in affiliate marketing across the world. This shows that men are more actively involved in online marketing than women. Up to 5% of spending on affiliate marketing takes place in the United Kingdom, which has only 0.85% of the population. These are the fundamentals, and applying them will get you off on the right foot.

Commissions are earned when a buyer bids on or immediately purchases an item within 24 hours of clicking the eBay purchase link on the affiliate’s site. For submitted bids, the commission is paid if the buyer wins the auction within 10 days of the bid. You can promote affiliate products through product reviews, product comparisons, in your email newsletter, on your blog, through paid ads, and more. This will build trust with your audience and establish you as an expert in your niche. Be sure to let your audience know why they would benefit from the products you’re reviewing (or why they should stay away from them).

About 18% of marketers say that they look at the type of product before choosing an affiliate marketing program. If the products fit their niche, it’s easier to create valuable and convincing content about them. One of the significant trends in affiliate marketing is the increasing use of influencer marketing. Influencer marketing involves partnering with social media influencers to promote products or services. Additionally, 90% of retailers want to maintain or raise their affiliate marketing expenses.

affiliate marketing industry report

You get the opportunity to learn from experts, understand emerging trends, and network with like-minded professionals. Such events provide a platform for gaining insights and establishing relationships that can lead to successful partnerships and collaborations. They also inspire and motivate you by showcasing successful stories, making them a worthwhile investment for budding affiliate marketers.

affiliate marketing industry report

A recent study coming from one of the biggest affiliate networks in the world, Rakuten Marketing, reveals that 9 out of 10 publishers rely on two or more affiliate programs. The business world has passed the stage of posting random adverts on the streets. Affiliate marketers drive traffic to platforms and websites and earn commissions. Many businesses are set to increase their affiliate marketing budgets, so do not be left out. Today, one of the most effective marketing strategies businesses implement is affiliate marketing.

For brands without an affiliate program, most use affiliate marketing software to manage campaigns internally. An affiliate marketing agency can help launch a new era of affiliate management and ensure it’s set up for success. Affiliate marketing is a great way to earn some money by promoting other people’s services and products.

So, be choosy with the affiliate products and services you promote. Affiliate marketing is a performance-based model established as a well-known strategy for increasing sales and making big financial gains online. The global affiliate marketing software market expanded at a CAGR of 15.6% from 2018 to 2022. Applications like Affise make finding counterparts easy and promoting brands, offers, and payments easy. Auditing these solutions provides new opportunities for found partners to engage with people and strengthen brand awareness.2022. Applications like Affise make it easy to find counterparts and promote brands, offers, and payments.

Other new affiliate marketing platforms, such as ShopyMy, are also raising Series A funding in 2022, with approximately $8 million raised. In today’s digitally-driven world, influencer affiliate marketing stands tall as a dynamic bridge between brand messaging and an eager audience. As the age of traditional advertising wanes, influencers have emerged as modern-day powerhouses, weaving stories and endorsements that resonate personally.

The industry is expected to flourish and reach a valuation of $32.3 billion in 2024 and $48 billion by 2027. To get started, it helps to have a topic or category you are passionate about. Build an audience and keep trying—if you can gain enough followers, you might be contacted by marketing representatives looking for more exposure.

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